Kindness as a life and business strategy

We've always known the type of company we wanted to build. It's one where the vision and operation of the business is deeply rooted in authenticity, transparency, innovation and strong ethical values. Everybody's on the same wavelength, so we can collaborate with positive energy, a growth mindset and a generous spirit. The first causes to get our time, energy and attention (and in some cases, money), are those related to health and mental health awareness, animal welfare, children, women's empowerment and social justice. 

 

According to Forbes magazine, kindness is no longer optional in today’s business world. Companies are increasingly being judged by their actual behavior versus what they claim to do. In this context, kindness is related to how considerate and responsive they are to the needs of others.

 

The Kindness Criteria

AKH has always followed a consistent process to help us decide which brands to bring into the store. Over the years, we've refined and standardized the method to the point that it's now an invaluable corporate guide. We use it to evaluate new brands and the minimum standards we would like them to meet before we agree to carry them. 

Part 1: The Awareness Audit 

We begin with an aerial view of a company. This includes taking a closer look at their website and business community interaction, for starters. We're looking for key information in the following six areas:

  1. Mission and values
  2. Give back initiatives
  3. Community activity
  4. Sustainable practices
  5. Ethical sourcing and conduct
  6. Public transparency and accountability

Part 2:  The Deep Dive

We really go deep here. This is where the conversation begins about intentionally curating a partnership that feels authentic, inspired and aligned. Every brand we introduce becomes a natural extension of our vision, not just an addition to our shelves.


 

 

Does this resonate with you?

Would you like AKH to carry your products in our store? Send us an email at info@akindheart.ca and tell us all about you and your product. We can't wait to hear from you!