• Turn inside out to prevent color fading
• Machine wash, cold water (to preserve the nature of the fibres)
• Don't use bleach or harsh detergents since they can negatively affect the quality and look of your denim
• Avoid tumble drying to minimize heat shrinkage (bonus: air drying your jeans reduces greenhouse-gas emissions:)
** You don't need to wash your jeans after every wear! Spot cleaning between wears is perfectly fine, and recommended
• Too frequent washes are harmful to the integrity of your denim (and bad for the planet)
PRO TIP: Don't pull your pants up by the belt loops. Instead, try pulling them up by the waistband
• High movement areas will wear over time. Mend your jeans to keep their life going. Plus, patches make your denim look even more authentic and cool:)
